Baked In by Alex Bogusky & John Windsor

Just finished reading this book and there are some pertinent points that I wanted to capture regarding the Twitter feed that ran alongside the book.

…It seems the best way to understand the new creativity and baked-in marketing is to experience it. So to that end, we’ve included both a feedback mechanism and a way to experience the Baked In discussion in real time…

…We’ll be collecting, scanning and replying to the comments to ceate a better next edition; but more important for you readers, this book can become so much more for you than just what you’re holding in your hands. It can be an interactive experience that will get your mind racing as you play and experiment and critique while you’re reading…

Also a great excerpt on digital tools and how they empower creativity:

…Many traditional barriers to entry have collapsed. Want to have a voice? Start a blog. Want to make a product? Start a company. Likewise, new design tools accelerate production times for everything. Cool idea? Design it on a laptop. Email it to a factory anywhere in the world, in a matter of days the designer can have a product in consumers’ hands…

Pay with a tweet

Oh my God what just happened and what should I do? is a new book about moving from traditional to digital media. It sounds like a great a book and something I will get hold of for research purposes.

One really interesting aspect of the book is this little feature I spotted. The book has been made available as free download. All you have to do is post a tweet about the book.

I like the way the authors have used Twitter has an integral part of the distribution process.

A buzz about a book

As I get this blog rolling I will be feeding a number of different social networks in to the mix. My plan is to include dedicated streams from:

• Twitter – micro updates and calls for feedback
• Flickr – as the book moves in to production i’ll include design previews
• Facebook – i’m no fan of FB, but it can be useful for fan pages
• Youtube – if case studies include videos they can be pooled here

Are there any other networks or feeds I can be using?