OK now I’ve got all the pieces in place (blog, twitter, design scamps etc) I need to start pulling together the best possible work to include.
Work must be of the highest calibre and it must demonstrate how the web can be used by brands to connect with consumers. I have a wishlist of work to include, but I need more, I need better – no forget that – I need the best.
Now is your chance to get involved. I want your suggestions for what goes in to the book. Remember this book is about interaction, so don’t be afraid to jump in. The best comments will be printed in the book and all suggestions will be considered and credited.
Who’s first?
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How about Burger King’s Whopper Sacrifice campaign?
I thought that was a ‘connected’ way approach between real world and online.
It was only Facebook I think. Does that still count?
I really enjoyed reading your article, and it passed some time at the end of my shift
Thanks
Moddish
Website Design Firm
I really liked how Compare the Market joined up it’s TV ads with Twitter and a capping website. It’s a nice example of how a brand used the web to extend it’s reach and communicate an online service
Old Spice has certainly won a place on this list?
Silver fish hand catch!
Good call Danny
Yes CP+B’s work for Burger King would certainly count. It’s a good example of online and offline working together.
Thanks Katja
Compare the Market have got a well connected brand right now. I’ll add that to my list. I think it was VCCP who created it.
Carl T
Spot on Carl. A brilliant piece of work that deserves a place in any book on brands or the web. Swan Dive!
Hi Martyn, Great book idea. Here’s some suggestions of the top of my head – some perhaps being less about consumerism but about innovative use of digital tech to build/enhance brands. More if they’re relevant. K.
Coca Cola’s Expedition 206
http://www.expedition206.com
Good Magazine – always up to speed with technologies incl. foursquare
http://www.good.is
http://foursquare.com/good
Orange GlastoTag by Poke London
http://glastonbury.orange.co.uk/glastotag/
http://www.pokelondon.com/story/project-launch/creating-the-most-tagged-photo-ever-/
Mexican Wave (Orange) by Poke London
http://www.pokelondon.com/portfolio/orange-shop/mexican-wave-wall/
Balloonacy (Orange) by Poke London
http://www.pokelondon.com/portfolio/orange/balloonacy/
We Feel Fine by Jonathan Harris and Sep Kamvar
http://www.wefeelfine.org/