Synopsis
The idea of the project is to collate examples of brands that have used the digital media to connect with thier customers. Brands who have extended their product or services in to new technology and use it to build a brand that not only talks to people, but also listens to them.
Process
Because the key idea within the book is about using the web to share and collaborate, I have decided that this book take the same approach. I will be detailing the entire writing, publishing and production process on this site. Samples will be shared, opinions will be canvassed and comments will not only be used to help shape the book, some of them will appear within the book.
Yes that’s right. I intend on including you in the writing process. If you have any construcutive feedback, then please do share it. The most insightful comments will be woven in to the book itself, so you’ll get to see your name in print.
Publishing
Nothing has been formally agreed with a publisher at this stage. So I am exploring different routes to publishing the book, when it’s finished. I have spoken with major UK based publishers and some international groups. I have also considered various self publishing and fundraising routes. Over the coming months I will post my thinking and decisions on this site.
If you have experience of working with different publishers, I’d love to hear about it. Feel free to share.
